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Global Trade, Import - Export
Global
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Import Export
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Exporting
The Fastest Way To Grow
A Small
Manufacturing Business!
by: J.F. (Jim) Straw, Publisher
When most small manufacturing businesses start-up, they
concentrate their sales efforts on the known markets here in the U.S.
Defining their markets as the known users of their products; known
distributors of those products; and known, or accessible, sales areas
within the U.S., overlooking the larger, more profitable, markets
outside this country.
Most small manufacturers who do investigate the possibilities of
exporting their products GIVE UP after reading a number of Department
of Commerce publications detailing the intricacies of export
documentation, freight forwarding, and international banking
instruments. (The same complex, intricate processing, paperwork jungle,
methods I studied when I was 18 years old...and discarded after I made
my first real sale overseas.)
What the Department of Commerce...and other learned sources...fail to
tell you is that ALL of the necessary documentation, freight
forwarding, and international banking aspects of exporting can be
handled...easily and cheaply...by professional service providers who do
it every day. As a matter of fact, the 'cost' of those services are so
negligible it usually isn't even necessary to make a provision for them
in your pricing structure.
Exporting is, really, no more difficult than marketing your products
here in the U.S. -- All you have to do is...Make a Sale...Get
Paid...and Ship Your Product. The rest of the procedures can be
handled, inexpensively, by the customary service providers.
Beyond that, exporting can allow a small manufacturing company to
grow...almost exponentially...because you will experience:
LARGER ORDERS -- Importers in other countries won't
just buy one or two of your products (unless they are ordering
samples). Due to the added costs of freight, insurance, and customs
duties in their countries, they will order in bigger and bigger volume
in order to reduce the per piece cost.
EASIER FINANCING -- Since export orders are (almost
always) accompanied by some method of payment...Letter of Credit, Sight
or Bank Draft, etc...your local banker will (usually) be willing to
advance funds against that documentation. Beyond that, both State and
Federal Governments offer a wide variety of financing
incentives...everything from free grants to production financing... for
exporters. And, even the smallest of companies can qualify for that
financing because the financial strength of the foreign buyer, not the
manufacturing company, determines the creditability of the transaction.
LIMITED COMPETITION -- No matter what you
manufacture, you won't have the heavy competition you might face here
in the U.S. -- Statistically, less than 20% of the manufacturers in
this country export their products - and - of those companies that do
export, fully 50% of them only export to one (1) foreign country. So,
even if one of your competitors is exporting, the odds are you can
still be the ONLY supplier in a number of other countries...without
competition.
The only concern then is...
HOW TO MAKE THE SALES
...but, just as there are Manufacturer's Representatives in
the U.S. who will take a manufacturer's products directly to the
distributors, there are International Manufacturer's Reps who will do
the same thing for your company in the marketplaces of the world.
Usually, the employment of an International Manufacturer's Rep doesn't
take any 'out of pocket' money...other than the provision of your usual
printed materials, catalog sheets and brochures. -- Like Manufacturer's
Reps in the U.S., International Manufacturer's Reps pay their own way
and earn commissions based solely upon the sale of your products. But,
unlike their domestic counterparts, International Manufacturer's Reps
can, and do, assist the manufacturers in accessing necessary service
providers, freight forwarders, banking and financing.
Exporting truly is the fastest ... and easiest ... way to grow a small
manufacturing business. Just one export order can turn a small
manufacturer into a mid-size manufacturer, virtually overnight. -- As
an exporter and international manufacturer's rep for well over 30
years...with clients and customers in over 70 countries....I've seen it
happen countless times. So...
If you are a manufacturer...looking to expand your business,
exponentially, investigate Exporting today. -- It's much easier than
you might think.
You will find a complete
Global Trade "how-to" course on Exporting in our Million
Dollar Library.
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