"The Lightning Speed Internet Sales Success Course" LESSON #9 © 1997 B.S.A. / F.M. http://web.idirect.com/~bsa/index.htm _______________________________ THE TOPIC: Dozens of successful classified ads you should steal and make your own. THE ANSWER: Here they are, pulled from our "Directory Of Winning Classified Ads" disk ... POPULAR SCIENCE What follows are the ads that appeared in the "BUSINESS OPPORTUNITIES" section of both the July 1990 and March 1991 Popular Science. 1) $1804 MONTHLY! Buy/sell cars (spare-time). Revealing proof! Write: Codex, 507 Oak Drive, Friendswood, TX 77546. 2) TAKE PICTURES for profit. Camera Ventures, Box 771, Lamara, CO 81052. 3) MILLIONAIRE Mailorder Expert Reveals Money-making Secrets. Free, exciting hour cassette. Melvyn Powers, No. Hollywood, CA 91609. 4) $500 weekly mailing ads. Admailers Associates, Box 51063, Durham, NC 27712. 5) MECHANICALLY inclined individuals desiring High Weekly Profits operating Small Manufacturing Business Without Investment write: Businesses-P, Box 9008, Baldwin, NY 11510-9008. 6) AUTO BATTERY RECONDITIONING! (EASY). EARN HUNDRED$$$ WEEKLY!! TRADE "SECRETS" REVEALED! (FREE) INFORMATION! Battery Outlet, Box 3300-S, Hickory, NC 28603. 7) RECYCLE METALS, NO, NOT BEER CANS! Easy $458 weekly! Free information, Hornsby's Box 1214, Franklin, TN 37065-1214. 8) $40000 ON 1/3 ACRE! New hydroponics - inexpensive, pleasant, practical! Free information. Planters, Box 1214, Franklin, TN 37065-1214. 9) ADVERTISE free in 550 Magazines. $5.00. Directory, Box 11W, Atlanta, GA 30301. 10) MAKE YOUR DREAM COME TRUE. EARN $60,000 YEARLY REPAIRING SMALL CRACKS IN WINDSHIELDS NOT REPLACING THEM. CALL TOLL FREE 1-800-826-8523 U.S./CANADA OR WRITE: GLASS MECHANIX, INC., 10170 NW 47 ST., SUNRISE, FL 33351. 11) HOME Assembly Work Available! Guaranteed Easy Money! Free Details! 12) SPARE Time Fortune In Vinyl Repair. Huge demand. Exceptional profits. Everything supplied. Details free. VIP, 2036 Montrose, Chicago, 60618. 13) HYDRAULIC JACK REPAIR MANUAL AND CATALOG $10.00. HYDRAULIC PARTS SUPPLY, BOX 4157, BROWNSVILLE, TX 78523- 4157. 14) MAILORDER OPPORTUNITY: Start profitable home business without experience or capital. Free book. Mail Order Associates, Dept. 655, Montvale, NJ 07645. 15) ADVERTISE FREE in 2300 Magazines, Newspapers, Radio, Television, $5.95.; Directory, Box 14107DB, Jackson, MS 39236. 16) SCREEN PRINT T-SHIRTS. Inexpensive kits. Free details. 17) BUMPERSTICKER PRINTER. Cheap, simple, portable. Free details. Bumper, POBox 22791 (LLC), Tampa, FL 33622. 18) T-SHIRT PRINTING MACHINES. We manufacture professional single and multi-color screen printing equipment. Inexpensive, Brochures, Info pack $1.00 Catco, 12201PS NW 35th St, #538, Coral Springs, FL 33065. 19) FORMICA: Repair Burned and Damaged Countertops WITHOUT REPLACEMENT! Quick, easy to $600/day. Change Countertop Colors WIHOUT REMODELLING! Details FREE! RENEW- ALL, Box 9900-SS, Vancouver, WA 98668. (Ad in June 1990 was considerably longer than this). 20) GET PAID for mailing letters! No exp. Write PAASE- WH3, 161 Lincolnway, North Aurora, IL, 60542. 21) ALUMINUM SCRAP - Recycle Yourself - MAKE UP TO $25.00/POUND! FREE Information: Industrial-PS790, Box 127, Alexandria, NY 13607. 22) GET PAID for taking easy snapshots! No Exp. Call or write ... 23) NEW! GROW EXPENSIVE PLANTS. SELL FOR 2000% PROFIT. Free information. GROWBIZ, Box 306-S7, Seminary, MS 39479. 24) READ BOOKS for pay! $100 a title. Write: PASE-VP6, 161 Lincolnway, North Aurora, IL 60542. (1991 ad included a phone number and did not say "$100 per title"). * * * * * GLOBE TABLOID GROUP - PART ONE Out of 41 ads appeared in the April 24 1990 Business Opportunities section of the Globe Tabloid Group's Business Opportunities section (Examiner, Sun, Globe), the following 8 still appeared on June 4, 1991. 1) ASSEMBLE PRODUCTS at home. Exceptionally profitable. Many opportunities now available without investment: Businesses-MG, 826 Merrick Rd., Baldwin, NY 11510. 2) MONEY PROBLEMS? Write us. Immediate loans and outright grants to individuals refused elsewhere. 98% elegible: Associates C-9, Box 9008, Baldwin, NY 11510- 9008. 3) MAKE $7000 monthly as Loan Broker without investment/ experience: Financial, Box 4309-M, West Covina, CA 91791. 4) MAKE $15,000 monthly! Easy. No investment: McDowell, Box 5529-M, Diamond Bar, CA 91765. 5) $60 PER hundred securing/stuffing envelopes! Offer - details rush stamped self-addressed envelope: Imperial PA-19, Box 17410, Fort Lauderdale, FL 33318. 6) FREE MONEYMAKING manual: Progress, Box 93248-G, Los Angeles, CA 90093. 7) HOME IMPORT mailorder business. Start without capital. Free report: Mellinger, Dept. A1864, Woodland Hills, CA 91367. 8) $1000'S MAILING FHA refund notices: MMI, Box 14482, Fort Worth, TX 76117. * * * * * GLOBE TABLOID GROUP - PART TWO The following ads appeared in both the April 24 1990 and June 4, 1991 Globe Tabloid Group's Money-making Opportunities section (Examiner, Sun, Globe). 8 out of 39 ads in April 24 1990 were winners: 1) CRAFT SUPPLIES and jewelry. (Catalog 50 cents): Roussels, 107-770 Dow, Arlington, MA 02174-7199. 2) WE PAY $339.84 weekly. You make flowers: Miniwork, AA, Winkelman, AZ 85292. 3) EARN UP to $252.00 weekly. Make moccasins. Details $1.00: WestArt, 221 East Camelback, #1G, Phoenix, AZ 85012. 4) PAYING CASH for box tops, coupons: Nichols-289, Box 27788, Memphis, TN 38127. 5) HOMEWORKERS EARN $250.00 weekly doing cross- stitching, everything supplied. Send stamp: Superior Products Company, PO Box 975, Marinette, WI 54143. 6) EASY WORK! Excellent pay! Assemble products at home. Call: (504) 641-8003, ext. 2608. 7) $1000'S WEEKLY! Processing mail! Start immediately! Free supplies/postage! No experience! No obligation! Rush stamped envelope: RSB, Box 2659-B, Danbury, CT 06813. 8) HOMEWORKERS NEEDED! Top pay! These words can mean fraud! Profitable homework is possible but don't get taken! Free report! Send long self-addressed, stamped envelope to: Consumer Affairs, Box 8135, St. Paul, MN 55108. * * * * * USA TODAY If you do not receive USA Today in your neck of the woods, call 1-800-872-0001 and request a copy. It's classified section is dynamic and looks ultra-professional. The following 16 out of 49 ads, under the BUSINESS section (subsections Professional Services, Business Marketplace, Business For Sale, Distributorships), appeared in both the August 7 and October 7 1991 issues. 1) ... A.B.C.'S OF INVENTING DO YOU HAVE A NEW IDEA? Call National Idea Center of Wash., D.C. for Free info: 800-247-6600 COME SEE THE INVENTION STORE! 2) ... A NEW IDEA? Product/Invention. For help, call the Concept Network for free info kit. 1-800-835-2246 ext. 197. 24 Hrs. 3) INVENTORS! Can you patent and profit from your idea? Call AMERICAN INVENTORS CORP. for free information. Serving inventors since 1975. 1-800-338-5656. 4) ... INVENTORS! Your first step is important. For free advice call Advanced Patent Services, Washington, DC. 1-800-458-0352. 5) ... $AUDIT UTILITY BILLS$ Full training/Free software $450 Free info. 800-833-2998 (24hr) PUC 6) ... $$FINALLY, YOU CAN MAKE$$! Sell your product, service or 900# on CNN, ESPN, USA, LIFETIME and RADIO. 1-800-541-2897 7) ... $$$FREE "1-900" LINE SETUP$$$ 1-900 WEALTH SYSTEM 30 min. video reveals how to start and succeed! FREE INFO 1-800-881-HELP(4357) 8) ... TOTAL IMPACT AGENCY WHOLESALE MEDIA-PRODUCTION 900 AND 800 SPECIALIST 1-800-368-3353 9) ... (((APPROX .5" SQUARE LOGO OF A RECORD WITH THE WORDS "FEDERAL MUSIC AND VIDEO CLUB" OVER IT))) * BE SUPER RICH * IMAGINE A $14.98 COUPON BOOK THAT OFFERS YOUR CUSTOMERS * 20 CD'S, TAPES OR VIDEOS * 35 MM CAMERA AND FILM * 3-PIECE DESIGNER LUGGAGE * PRE-PAID TROPICAL VACATIONS YOUR COST AS LOW AS 50 CENTS EACH! * PROTECTED TERRITORIES AVAILABLE * REDEMPTION COMMISSIONS * COMPREHENSIVE TRAINING * FULL COLOR COUNTER DISPLAYS * PART-TIME FULL-TIME Free 24 hr info line 1-800-368-8895 10) ... MAKE YOUR FORTUNE FROM PEOPLE READING BOOKS A NEW MARKETING BREAKTHROUGH IN THE $14+ BILLION BOOK/PUBLISHING MARKET IS CREATING THOUSANDS OF VERY WEALTHY PEOPLE ... MARKETING NEW BOOKS IN NEARLY EVERY CATEGORY (NO INVENTORY NEEDED) FOR ONLY $.50 EACH! * Low Investment * Huge Profits * Full Corporate Training * Full Color Catalogs * No Selling * Big Overrides/Commissions * Protected Territories Avail. * Part time/Full time (((LOGO OF 3-LAYERED STAR AND WORDS: "READERS CLUB OF AMERICA"))) 1-800-258-8831 24 Hour Hotline 11) ... * CHILREN'S BOOKS * Create personalized books at home or on location. Limited no. of dealerships. Free info pack. My Story Book, Inc. 1- 800-245-7757, ad #AA. 12) ... BILLION $ INDUSTRY $12K minimum investment. HIGH RETURN music. Distributorship. World Music Inc. 1-800-729-8863. 13) ... GET RICH AT HOME WITH A COMPUTER Over the last 10 years we have developed 20 money-making programs that the average couple or individual, with no previous computer training, can run from their home. We have 75 people in our software, hardware and training departments whose only job is to make sure you are successful. You will be assigned an experienced person to help you now and as you build your own business. We have recorded 4 hours of cassettes that explain our company, our programs, and our continued support. To receive your FREE cassettes and color literature call 1- 800-343-8014 or 317-758-4415, ext. 15. Computer Business Services, Inc. 14) ... * CASH IN ON ERRORS* Cashing in on utility errors is big $$ Training/Support with just $99 down 800-866-6167 (24 hr) Utilicheck 15) NEED LEADS?? 7-15 qualified leads per day. Legal in all states. Prospects call you, or you call them. CBC 9000 computer lead generating system. 19,000 satisfied users. Call 800-248-5323, or 317-758-4415, X162. 16) ... * RADIANT BARRIER * Big $$$! Top Energy Saving Product. Dealers Wanted (817)-551-5277 I.I. * * * * * ENTREPRENEUR MAGAZINE The following ads appeared in both the February 1990 and October 1991 (that's a 20-month span) editions of Entrepreneur Magazine, in the Business Opportunities section. 28 out of 174 original ads survived; out of those there were only two 1-800#-only ads and 1 regular phone number ad. 1) ASSEMBLE PRODUCTS AT HOME. Exceptionally profitable. Many opportunities presently available without investment. Businesses-W, 826 Merrick Road, Baldwin, NY 11510. 2) MAILORDER BOOKS, up to 1000% profit report. Select, Box 1140, Clearwater, FL 34617. 3) MILLIONAIRE MAILORDER EXPERT REVEALS money-making secrets! Exciting hour cassette $1. Melvin Powers, North Hollywood, CA 91609E. 4) FREE! "JANITORIAL BUSINESS Moneymaking Secrets". Box 1087E, Valley Center, CA 92082. 5) HOME IMPORT MAILORDER BUSINESS. Start without capital. Free report. Mellinger, Department A1393, Woodland Hills, CA 91367. 6) IMPORT-EXPORT, start your business. High income, good for entrepreneur. Investment $8,500. (800)-227-8417. 7) AD SPECIALTY BUSINESS! Set your own hours selling advertising calendars and gifts to businesses. No investment. Many make $25,000-up part-time. Newton Mfg. Co., Department JEMC2, Newton, IA 50208. (515) - 792 - 4121. 8) MAKE $7000 MONTHLY as loan broker without experience/investment. Free details: Financial, Box 3578- T, Anaheim, CA 92803. 9) LEARN GOLD, SILVER, PLATINUM scrap recycling business. Free information: Recycling, Box 11216ET, Reno, NV 89510-1216. 10) PROFITABLE GOLD FOIL PRINTER. Personalize business cards, pencils, matches. Free details. Gold, POBox 24986- EB, Tampa, FL 33623. 11) $500 WEEKLY MAILING ADS! Network Adverts, Box 51063, Durham, NC 27717. 12) FREE MONEYMAKING MANUAL. Progress, Box 93248-EN, Los Angeles, CA 90093. 13) MONEY MAKING REPORTS! Full reprint rights included. Send $2.00: E.F.C., Box 2004, Brick, NJ 08723. 14) ADVERTISE FREE in 23,000 publications/broadcasts. $5.95. Directory, Box 14107DL, Jackson, MS 39236. 15) EXPORT/IMPORT without capital! Free instructions. Worldwide business opportunities. Preston's, 511-M Glenwood, Buffalo, NY 14208. 16) LEARN BOOKKEEPING/ACCOUNTING. Home study. Free literature. (800)-223-4542. Department AB133. 17) BECOME A REAL ESTATE APPRAISER. $100,000 plus potential. Home study or Atlanta classes. Free literature. (800)-223-4542. Department RB133. 18) SUPER PROFITS with super plates. Easy to make custom car tags. Plate, POBox 22809 (EB), Tampa, FL 33622. 19) HOW DOES $9000 A MONTH SOUND? Writing instruction workbooks. We'll tell you how and what. Send $12.95 to: Shenandoah Heartley Publications, POBox 1109, El Mirage, AZ 85335. 20) 9 TO 5 ROUTINE TOO MUCH? Start home-based mailorder information business. Earn more and be in charge! Free report - wholesale catalog. Mascor, Department 12, Box 8308, Silver Spring, MD 20907. 21) $10,000 MONTHLY taking photographs at home! Work only 5 hours weekly! Call recorded message: (303)-674- 8155. 22) NOTICE! Business - personal loans to $75,000, by mail! Easy qualifying. Enclose stamp: MCA #208, 3400- 111th, Chicago, IL 60655. 23) MILLIONAIRE REVEALS BUSINESSES that can make you wealthy fast! Beginning on shoestring. Right Course Publishing, P.O. Box 4544, Suite 127EF, Anaheim, CA 92803. 24) EARN HUGE PROFITS! Import 12,864 products from Orient! Guaranteed results. Free report. Chan-EN2, GPO Box 882, Hong Kong. 25) $100'S MAILING CIRCULARS! Incredible offer! Send stamped envelope: 117 West Harrison, 640-G 290, Chicago, IL 60605. 26) MAKE HIGH PROFIT, HOT SELLING license plates, signs. Vacumagic, P.O. Box 24986 (EB), Tampa, FL 33623. 27) BUY/SELL CARS (spare time). $1,804 monthly! Free details. Cars, 507 Oak Drive, Friendswood, TX 77546. 28) $225 DAILY CHROME PLATING AUTO PARTS, motorcycles, inexpensive, easy. (Free) information: Chrome, Box 2285ET, Waldorf, MD 20604. * * * * * NATIONAL ENQUIRER PART 1 The following ads from the July 31 1990 issue of the National Enquirer were still appearing in early October 1991. First, the Business Opportunities section: 1) ... WARNING! Stop losing your money to hundreds of misleading ads. Discover the secret behind envelope stuffing, home assembly, and other clever scams. Get your free updated edition of the "Consumer Home Employment Bulletin." With it, you will learn how to actually become home-employed and never fall for another scam again. Without it, you're an easy target. -Get smart!- Send long self-addressed stamped envelope. Consumer Publications, Box 4610, Medford, OR 97501. (Free service of the Home Employment Project). 2) ... STAY HOME! Addressing envelopes for firms! Begin immediately, experience unnecessary. America's Best Program. Stamped envelope: Hallmark, H-234, 117 Harrison, Chicago, IL 60605. 3) ... STAY HOME! Earn up to $500 weekly mailing letters. Free Details: Omega, Box 4309-EY, West Covina, CA 91791. 4) ... UP TO $15,000 A MONTH No stuffing envelopes. No investment. Free details: McDowell, Box 5529, Diamond Bar, CA 91765. 5) ... WOLFF TANNING BEDS Commercial-Home Units From $199.00. Lamps-Lotions- Accessories. Monthly Payments Low As $18.00. Call Today Free Color Catalog. 1-800-228-6292. 6) MONEY PROBLEMS? Write us. Immediate loans and outright grants to individuals refused elsewhere. 98% eligible. Associates-EN, Box 9008, Baldwin, NY 11510. 7) VENDING MACHINES. No selling. Routes earn amazing profits. Big catalogue free. Parkway Machine Corp., 1930 NE Greenspring Dr., Timonium, MD 20193. 8) FREE MONEY making manual. Progress, Box 93248-E, Los Angeles, CA 90093. 9) EARN UP to $500 weekly mailing letters. Free Details. Omega, Box 4309-EF, West Covina, CA 91791. 10) DRUG RAID seizures! Buy dirt cheap. Autos, houses, boats, computers, furniture: Write: Seizures, Box 4309-EB, West Covina, CA 91791. 11) NEED MONEY? Get Free Grants, Signature loans, business loans. No collateral. Write: Action: Box 5499-XX, Diamond Bar, CA 91765. 12) BORROW $500-$40,000. On signature. Keep indefinitely! Action, Box 5499, Diamond Bar, CA 91765. 13) IMPORT-EXPORT opportunity, profitable world-wide, mail order business from home, without capital. We ship plan for no risk examination. Experience unnecessary. Free report Mellinger, Dept. A2767, Woodland Hills, CA 91367. 14) MILLIONAIRE MAILORDER expert reveals money-making secrets. Free, exciting hour cassette: Success, 12015 Sherman Road, North Hollywood, CA 91605. 15) GOOD PAY, part/full time, filling out income tax forms, home or tax office, during tax season. Terrific moneymaker every year. Quick, simple to learn. Facts mailed free. Big demand. Hurry! Federated Tax, 2059 Montrose, Chicago, IL 60618. 16) "ADDRE$$ ENVELOPE$"!! Spectacular Earning$! Immediate Program! Stamped envelope: Hamilton, B608039, Orlando, FL 32680. 17) EARNINGS UNLIMITED! Mail our Burglar Alarm Advertisements from home! RBM Merchandising, Box 59314, Chicago, IL 60659. * * * * * NATIONAL ENQUIRER PART 2 The following are the repeating MONEY-MAKING OPPORTUNITIES ads: 1) ... UP TO $15,000 A MONTH No stuffing envelopes. No Investment. Free Details: McDowell, Box 5529, Diamond Bar, CA 91765. 2) WE PAY up to $339.84 weekly. You make flowers. Miniwork, 2018C, Winkleman, AZ 85292. 3) EARN UP to $500 weekly mailing letters. Free details. Omega, Box 4309-EG, West Covina, CA 91791. 4) BORROW $500-$40,000! "Overnight." On signature. Keep indefinitely! Action, Box 5499, Diamond Bar, CA 91765. 5) HOMEWORKERS NEEDED! Earn up to $300/week assembling toys. No sales, no experience. Send stamp: Craftco, 1108 N Gilbert Rd., Suite 2131, Mesa, AZ 85203. * * * * * NATIONAL LAMPOON The following 8 out of 48 ads in August 1990's National Lampoon were still in the October 1991 edition, often in different forms. The erotic cartoons ad was originally 2 by 5 inches and then half that size. Just the opposite happened to the term paper assistance ad - it doubled in size. Those 2 ads plus the sexxy software ad are full scale display ads, although they appear in the classifieds. The stay awake, alert and active ad was a huge display ad in both issues but in the October 1991 issue it was in a different part of the magazine, not the classifieds. All display ads are quoted according to the August 1990 versions. 1) ASIAN WOMEN DESIRE ROMANCE! Overseas, attractive Oriental ladies seek friendship, marriage. SUNSHINE INTERNATIONAL CORRESPONDENCE, Dept. TZ, Box 5500, Kailua- Kona, Hawaii 96745. (808)-325-7707. 2) SeXXy Software. Must state age over 21. (picture of a girl superimposed over a computer). SeXXy Disk #1 - an unbelievable visual erotic encounter - MUST SEE!! SeXXy Disk #2 - an erotic encounter game for friends and lovers guaranteed to shed both clothes and inhibitions. SeXXy Disk #3 - an anatomical arcade game with unusual ammunition. SeXXy Disk #4 - 2 more incredible visual erotic encounters - impress your friends. SeXXy Disk #5 - create your own erotic fantasies about friends and lovers SeXXy Disk #6 - view, print or edit 10 gorgeous pinups $7 each, any 3 for $17, or all 6 for $32 for IBM and compat. CGA, EGA or VGA graphics req'd. Add $3 S/H - In OK add tax 3.5" disks or foreign orders add $2 per disk VISA/MC ORDERS ONLY 800-243-1515 Ext. 600 LD Or check/MO to: SeXXy Software, 2880 Berqey Road, Dept. 600LD, Hatfield, PA 19440. THE BEST IN ADULT SOFTWARE FOR LESS !! 3) EROTIC CARTOONS. (Huge picture of a girl in bondage). #1 - GONAD THE BARBARIAN #2 - OFFENDERS OF THE UNIVERSE #3 - PANDORA, AN EROTIC TRILOGY Each cartoon is feature length, in stereo/hi fi. Only $28.95 each + $3.00 shipping (you must be 21). EXCALIBUR FILMS 1-800-289-6684 3621 W. Commonwealth, Fullerton, CA 92633 FREE!! FULL COLOR CATALOG FREE!! 4) MEET WOMEN WORLDWIDE! Free 32-page catalog! America's most respected correspondence service since 1974! CHERRY BLOSSOMS, 190NL Rainbow Ridge, Kapaau, Hawaii 96755. 1 (808) 961-2114 anytime. 5) JAPANESE WOMEN desire friendship, romance. Other Asian ladies too! Free brochure: PACIFIC CENTURY CORRESPONDENCE, 110 Pacific #208JA, San Francisco, CA 94111. (816)-942-1668. 6) ... STAY AWAKE - ALERT & ACTIVE (Picture of 6 different pills) D&E's products will energize and slim you, helping you to get the most out of every day and night! #22 Magnum 200 mg .......... 200/$13.50 #28 D&E 290 200 mg .......... 200/$13.25 #32 30/30 150 mg .......... 200/$11.75 #34 D&E 25-25 110 mg .......... 100/$ 6.50 1000/$18.00 * Active Ingredient in above: Caffeine #35 D&E-25 Ephedrine HCL-25 mg ... 100/ $ 7.95 1000/$21.95 #38 Diet Time 1-a-day diet aid ... 90/$9.95 CALL TOLL FREE 1-800-221-1833 in NJ (201) 838-5254 D & E Pharmaceuticals Inc. Dept. 164F1691 206 Macopin Road Bloomingdale, NJ 07403 Please add $4.50 for shipping. Free catalogs available upon request. 7) (this ad is in black reverse text). TERM PAPER ASSISTANCE HOT LINE SEND $2 FOR CATALOG LISTING 16,278 RESEARCH PAPERS, or CALL TOLL FREE 800-351-0222 IN CALIFORNIA (213) 477-8226 Research Assistance, 11322 Idaho Ave. #206LE, Los Angeles, CA 90025 8) UNDERGROUND BOOKS. Controversial, Unusual And Very Amusing! Out of the Ordinary! Catalog: $5 (editor's note: price in October 1991 is $2). FS Book Co., P.O. Box 232, Fair Oaks, CA 95628-0232.