"The Lightning Speed Internet Sales Success Course" LESSON #2 © 1997 B.S.A. / F.M. http://web.idirect.com/~bsa/index.htm _______________________________ THE TOPIC: How to write articles, and where to send them so they'll get published and generate hundreds of additional highly- qualified leads for your business. THE ANSWER: <<< Excerpt From World's Easiest Profession Chp. 7 ... >>> Writing Articles This is a form of publicity that's pretty easy to get in the smaller circulation newsletters and direct marketing publications. Here are two resources to find publications to put articles in - Hudson's Subscription Newsletter Directory, 44 West Market Street, POBox 311, Rhinebeck, NY 12572; directory Of Newsletters, Oxbridge Communications, 150 Fifth Ave., New York, NY 10011. Or get on the Internet and go to www.oxbridge.com. Publishing articles is one of the easiest ways to fill up a lot of space for the new publisher that doesn't have enough paid advertisers yet. There are some pretty useless articles in print these days, so I want you to do these publishers (and their poor readers) a big favour: write some USEFUL articles. They WILL be published. Here's how to write an article that will increase your income: - a headline which states a major benefit. For example "Get An Avalanche Of Response To Your Advertising", "7 Ways To Read A Customer's Personality And Get More Money From Him", "Money Saving Tips For Overseas Marketers", "5 Ways To Organize Your Office And Cut Your Workload In Half". You get the idea. - your name - the opening paragraph speaks directly to the prospect and tells him what his problem is, for example "If you're like most dealers, the money you're spending on advertising is being wasted". Then have 2 or 3 more sentences fully elaborating on the problem. If the reader does not have the problem you are talking about, he will pass your article by, which is exactly what you want. You do not want to waste your time trying to sell somebody a solution to a problem they do not have. You should write a wide variety of articles, both to get continued coverage and to catch the attention of different sorts of people - the next few paragraphs tell the prospect what he must do about it. Be careful here that you don't give away the farm. If you tell the prospect exactly how to solve his problem, he might not need you anymore. This is usually not a problem, though. Usually there will be space in an article only for a few generalities, such as "Choose some good publications". If the reader wants to find out what you think are a few good publications, he will have to write to you - which is what you want. Another thing you may want to do here is to scare off people that can't afford your solution, for example "To solve this problem will cost you thousands of dollars over the next few months, but the returns should be in the tens of thousands, and you can get started for as little as $200". Again, there's no use attracting someone's attention unless he or she is a potential customer. - before the concluding paragraph try to introduce some emotional content. Unashamedly paint a glowing picture of how wonderful life will be once they've solved their problem. You started the article by almost scaring the reader. Then to his relief, you told him something could be done about his problem. Now you must create a positive feeling within him, because your big finish is about to come: - your concluding paragraph should be boxed, and read like this: "To [solve your problem], write or call [the article writer] at [address and phone number] and request [product or service] for [price]. [include credit card buying information if applicable]. For further information on our offers, just write or call. [article writer] specializes in [list 2 or 3 most common client problems that you solve]." For example, "To get more information about writing books, call 1-555-555-5678 to speak with Xavier or write to him at the address above. His book "How I Wrote This Book" is available for $25 and you can pay with a credit card if desired. You can also request a free copy of his catalog. Xavier has written 34,183 books and helped aspiring authors get 12,393 books published". Don't make the mistake of giving away the information in the article. Remember, you have convinced a publisher to give you a whole lot of free space. It's not every day that someone gives you 20 or 30 column inches of space at no charge, so don't waste it! Allowing a publisher to print it in exchange for a display ad somewhere else in the publication (a common practice) is beneath stupidity. Are readers likely to read the author's name and then go hunting for that person's ad somewhere else in the paper? That would be work, and you must learn that prospects never go to any extra effort to contact you or buy from you. It is your job to make it easy. Your concluding paragraph MUST be a lead generator, designed to inspire a direct response from the reader, in order to get something free or inexpensive from you. Tell the publisher that that is your only requirement - the resource box is part of the article and no, you would not like a display ad instead. The good news is that specially targetted publications are beginning to realize that contact information is desired by their readers. The bad news is that mainstream TV radio and print will probably not realize this fact for at least another thousand years. They would sooner let their readers, listeners, and watchers be frustrated than commit the supposed atrocity of giving away free advertising. In the outer circle (ie., if you were submitting an article to Popular Science) you will have problems getting articles published, and it becomes a question of how much of a risk you want to take by making demands on a publisher. My advice is give them what they want at first. When you're a beginner, take all the bones that are tossed your way. If you were to have an article published in an outer circle publication you should thank your lucky stars. It is usually necessary to be an experienced doctor, athlete, lawyer, scientist or other recognized authority or celebrity with many years experience in a specific field to get published in the outer circle. By the time you're of a level of expertise sufficient to be published in a large circulation magazine, you will want to do a more careful job and should purchase a thorough book on the topic. Once you've got one article in a publication, that publication has no more use for that article. Knowing that that publication is receptive to your articles, you would be lazy not to keep exploiting it for free publicity, since the publisher has already informed you that he needs your informative material to satisfy his readers and fill space. So create a series of articles. Start with one and send it to all publications you can find that print articles. Then immediately get to work writing more articles. If you're anything like me, your initial belief about articles is that they would drastically outpull normal paid advertising. Not so. Paid ads actually generate more leads and more orders than articles. Of course, the smartest way to get a list of article publishers is to write to another article writer, like yours truly, and ASK. If you can prepare your articles camera-ready, that will slightly increase your chances of getting published since it looks more impressive, and the publisher can simply place it directly into his or her publication without re-typesetting it. This is important for very small-circulation publications that will wish to avoid some typesetting work whenever possible. <<< List Of Publications I Send Articles To >>> <<< This list is best viewed with a fixed-width font >>> <<< Also use this list to send letters to the editor >>> Pablo Castillo Jane Frost Hispanic Income Opportunity The Bright Side Tabloid POBox 10104 Caparra Heights POBox 813 San Juan PR 00922-0104 Georgetown MA 01833 809 743 0956 508 352 4057 Jalanne Inboden Gene A. Pimentel 10 Brookway Terrace #370 American Home Business Digest Roslindale MA 02131-1802 POBox 79428 N Dartmouth MA 02747 508 996 6212 Jim Daniels Steve Cole Biz Web Gazette Home Income Magazine 400 D Putnam Pike #218 9 Water Street Smithfield RI 02917-2418 Lubec ME 04652 Anthony Carroll Mario Borsellini North American Shopper The Freedom Chronicles 204 Newark Avenue Drawer 456 Bloomfield NJ 07003 Cranford NJ 07016 908 276 4451 J. F. Reinbold John Mason Home Income Quarterly Pay Day Tabloid POBox 424 POBox 792 Morganville NJ 07751-0424 Woodbine NJ 08270-0792 908 591 2643 609 628 2653 Lander's Herald Business Review 720 Morrow Ave. 10 Sheridan Ave. Clayton NJ 08312 E. Brunswick NJ 08816 Gary Russell Kevin N. Lee United Communications The Advantage Digest 39 Bowery Street 7 Broadway Suite 642 New York NY 10002 New York NY 10004 212 747 0631 Michael Tersey George H. Calohan Direct Marketing News Great American Tabloid 19 West 21st St 8th Floor 217 W. 18th Str. Box 1123 New York NY 10010 New York NY 10011 Ingrid Eisenstadter Opportunity Magazine Downline News 18 East 41st Street 330 East 63rd Str. # 7K New York NY 10017 New York NY 10021 212 376 7722 ext 29 Stephen Wagner Bruce Helmis Income Opportunities Home Worker Magazine 1500 Broadway #600 1500 Broadway #600 New York NY 10036 New York NY 10036-4015 Sharon Schwartzman Success Magazine The Green Times 230 Park Ave. 7th Floor POBox 340171 New York NY 10169 Brooklyn NY 11234-9997 Jim Wellstood Direct Marketing Magazine Jamie's Classifier Magazine 224 7th Street POBox 365 Garden City NY 11530 Medford NY 11763-0365 Dennis Sheahan Russ Hunter Business Journal Niagara Promotions Gabreski Airprt Admin Bldg POBox 988 Westhampton Bch NY 11978 Lewiston NY 14092-0988 Chuck S. Rollason Chuck's Mail Order News Cutting Edge Opportunities POBox 370 59 Crimson Lane Dauphin PA 17018 Elizabethtown PA 17022 717 921 0128 Phillip J. Longnecker Robert P. Cheeseman Cutting Edge Magazine Direct Service Center POBox 154 922 Woodbourne Rd. Ste 407 Rheems PA 17570 Levittown PA 19056 Lisa Yorgey Ed Williams Target Marketing Williams Enterprises 401 N. Broad Street POBox 26159 Philadelphia PA 19108 Washington DC 20001 Norris Kingsbur Joseph T. Hillery Mailorder Blow Out Business Today Newsletter 655 16th Street NE. 1818 Vernon Str. NW #305 Washington DC 20002 Washington DC 20009 1-800-307-8787 202 483 5824 Dr. Robert Sullivan Small Business Advisor Small Business News POBox 579 262 M Cedar Lane SE #15 Great Falls VA 22066 Vienna VA 22180-6613 703 918 4901 Tom Sult In-House Income Magazine POBox 615 POBox 4043 Wytheville VA 24382-0615 Roanoke VA 24015-0043 Nigel Maxey Chuck Huckaby Small Publisher Profit Now POBox 1260 POBox 4245 Pineville WV 24874 Barboursville WV 25504-4245 304 736 3230 Frederick Simmons Pete Newton Mail Order Monitor Dale Advertising 450 Lindsay Street Apt. E POBox 279 Kernersville NC 27284-3604 Grover NC 28073 Rick Adams POBox 35718 Extra Income News Fayetteville NC 28303 506 Jones - Box 3187 Pembroke NC 28372 George M Sutton L. B. Joyce Jr. Suttco Marketing The Spotlight POBox 9684 3791 Woodridge Circle Trenton NC 28585 Little River SC 29566-9424 803 399 5084 Herbert Ehlers Karen Lambert The Computer Corner National Business Opportunities Box 778 POBox 733 Marietta SC 29661 Lavonia GA 30553 706 356 3550 Roy Beasley Southern Saver Profit Gem$ POBox 501 POBox 13087 Rochelle GA 31079 Jekyll Island GA 31527 Mr. R. Voeker Richard Moore Jackpot National Shopper Monthly Emerald Coast News Box 6547 21 Racetrack Rd. NE. Jacksonville FL 32236-6547 Fort Walton Bch FL 32547 Paula Demers Don & Carlene Harris Home Profit News And Reviews Business Essentials POBox 280 POBox 621052 Fort Walton Bch FL 32549 Oviedo FL 32762-1052 904 863 5109 407 977 1466 Tommy Edwards Ron Hurley The Book Store American Banner POBox 1250 POBox 263154 Ft Lauderdale FL 33302 Tampa FL 33685-3154 David C Wall John O'Callaghan Spicer Publishing Entrepreneur's Network 1616-102 W Cape Coral Pkwy 426 Fieldstone Drive Cape Coral FL 33914 Venice FL 34292-4600 18006680966 fax 941 497 1663 Lee Howard Daile Tucker Lee Howard's Newsletter PMG Publishing Box 1140 POBox 30906 Clearwater FL 34617 Hueytown AL 35023 William Lee Bruce Young 125 Helms Drive Mail Order Messenger Madisonville TN 37354 POBox 358 Middleton TN 38052-0358 901 376 1570 Brenda Green F S Publishing Gail's Tabloid POBox 341843 24 CR 178 Bartlett TN 38184 Houlka MS 38850 1000 bimonthly Robert Grimes Annette Walker Grimco Walker Publications 12 Westerville Square #149 12 Westerville Square #147 Westerville OH 43081 Westerville OH 43081 Jim Santa Maria Denise MacPherson JRS Printing And Advertising Success Sources Magazine POBox 2508 POBox 137 Calcutta OH 43920-2508 Newbury OH 44065 fax 330 532 5900 216 564 7148 National Hobby News American Opportunities POBox 612 2650 CR 175 New Philadelphia OH 44663 Loudonville OH 44842 Katie Byers Paul Green Small Business News CompuTech Publications 635 W 7th Str #410 1507 Grand Avenue Cincinatti OH 45203 Dayton OH 45407-1837 Ed Simpson Dan Meehan Home Business News The Biz-Ness Gazette 12221 Beaver Pike POBox 4225 Jackson OH 45640 Elkhart IN 46514 614 988 2331 219 295 8220 G Wayne Clayton Dennis Snyder About Business Snyder Press POBox 1424 10475 John Street South Bend IN 46624 White Pigeon MI 49099 Kenneth Laughlin Northstar Publications Spare Time POBox 13213 5810 W. Oklahoma Ave. Des Moines IA 50310-0213 Milwaukee WI 53129 515 277 4124 Timothy G. McCarthy Peter Abbott Worldwide Publications Kipen Publishing - Spare Time Drawer 13613 5810 W Oklahoma Ave Wauwatosa WI 53213-0613 Milwaukee WI 53219 414 547 5064 414 543 8110 Laina Schoepke M.T.B. & Assoc's The Inner Link Entrepreneur's Digest 5646 River Road #B 5214 Clairville Rd Rhinelander WI 54501 Oshkosh WI 54901 715 362 4256 Julie Wegscheid Small Potatoes ONN Publishing Rt 2 Box 204 3110 Blaisdell #1807 Hector MN 55342 Minneapolis MN 55408 800 443 8589 Sue Hogstrom Jan & Jack Riley Income And Small Business 4123 London Rd 7481 McCarthy Beach Rd Duluth MN 55804 Side Lake MN 55781-0398 218 254 5840 Ken Freerksen Stan Holder, Ed. Freerksen Publications Spare Time Magazine POBox 624 1628 Keeney Str Dodge Center MN 55927 Evanston IL 60202 Thomas McCrary, Jr. Ed Bauer USA Printing & Advertising Wealth Builders Magazine POBox 64 6827 W 171st Street South Holland IL 60473 Tinley Park IL 60477 708 210 1314 708 633 8888 Keith Laggos Greg Cebrzynski Money Maker's Monthly Marketing News 6827 171st Street 250 S. Wacker Drive #200 Tinley Park IL 60477-3447 Chicago IL 60606 Rick Gordan Jackie Cook Business Marketing Sales Mktg Strategies & News 740 No. Rush Street POBox 197 Chicago IL 60611 Rockford IL 61105 Christopher Nelson Box 745 Marshall Enterprises Bloomington IL 61702 Rt 2 Box 180-B2 Pocahontas IL 62275 Patrice B Laughlin Alana Jordan Technical Group Inc. 244 Mid Rivers Center #237 218 N Fifth St Ste 102 St. Peters MO 63376-4367 Auburn IL 62615-1102 314 447 2738 Ann Stevenson Linda Careaga Small Business News Working @ Home Newsletter POBox 28272 2101 W. Broadway #348 Kansas City MO 64188-0272 Columbia MO 65203 573 449 6851 Joe Patillo Dr. Leonard S Anion Life Line Execuquest Rt 1 Box 153 708 Wood Blvd #243 Knob Noster MO 65336 Lebanon MO 65536-2243 Gerald Carson Andrew Macahiso Jr. Profit$ Magazine Mardi Gras Magazine POBox 4785 POBox 872004 Lincoln NE 68504 New Orleans LA 70187-2004 Gary Davis Opportunity Connection GD Services 17319 Crystal Valley Rd. POBox 80 Little Rock AR 72210 Foyil OK 74031 Miguel Morales Benedict J Fraser Provadel Publishing Eagle Success Digest POBox 515143 POBox 150955 Dallas TX 75251-5143 Arlington TX 76015 Lee Perry Maynard Hawkins Profitunities Magazine Opportunities Online BBS POBox 100219 POBox 3403 Ft Worth TX 76185 Wichita Falls TX 76301 8178552218 fax2155 KAAS Recruiting Newsletter Continental Publishing 16515 Sealark POBox 218610 Houston TX 77062 Houston TX 77218 Robert J Davidson Maryelle Huber Interstate Ent/Dealer-Distributo Network Trainer Drawer 19689 POBox 57723 Houston TX 77224 Webster TX 77598 Dale Rolland Ray Thomas The Inner Circle An Objective View 2045 Deer Trail Box 16247-SR46 Floresville TX 78114 Denver CO 80216-5287 303 868 5287 Kathy Mathews J K C Publishing Kathy Mathews Publications POBox 27741 POBox 270750 Denver CO 80227 Fort Collins CO 80527-0750 970 225 9770 Annie Zombro Marty Marsh Business Front Home Business Journal POBox 510366 1125 W. Baseline Road #2-153 Salt Lake City UT 84151 Mesa AZ 85210-9501 John K Moreland FreEnterpri$e The Dream Merchant 1607 S. Pantano Rd. #401 2309 Torrance Blvd #201 Tucson AZ 85710 Torrance CA 90501 310 328 1925 fax 1844 Lorna Ellsworth Michael Carpenter Ellsworth Money Report Independent Business 11100-B Sepulveda Blvd. #308 125 Auburn Ct #100 Mission Hills CA 91345 Thousand Oaks CA 91362 818 364 2662 TJT Publications Money Making Opportunities POBox 55685 11701 Ventura Blvd. Valencia CA 91385-0685 Studio City CA 91604 Pat Aspray William J. Hicks Good News Travels Fast Bookmill Publishing 7142 Eagle Mountain Road POBox 21502 Bonsall CA 92003 El Cajon CA 92021 Russ von Hoelscher Bill S Booth Insiders Profits Infopreneur Publishing POBox 1295 (contact me for current address) La Mesa CA 92041 Roger Burr Pierre M. Fairon Box 304 Advance Magazine Vista CA 92085 10670 Treena St Ste 111 San Diego CA 92131 619 530 2454 (fax 2108) Lori Cabanas Golden Opportunities Power Magazine POBox 90095 151 Kalmus #C-260 San Bernardino CA 92427 Costa Mesa CA 92626 909 881 2511 fax same Stacy & Richard Henderson Ed Justice Home Business Magazine Worldwide Marketplace POBox 2712 21520 Yorba Linda Blv. #427 Huntington Bch CA 92647 Yorba Linda CA 92687 714 843 8223 or 968 0331 Inno Harman Brian Coryat 1063 S Rexford Lane Home Business Solutions Anaheim Hills CA 92808 6 Harbor Way Suite 194 Santa Barbara CA 93109 805 564 6903 J. Scott Maher Tom Williams Extra Income Magazine POBox 41938 734 Monte Drive Santa Barbara CA 93140 Santa Barbara CA 93110 Glenn Bridgeman W J Smith G & B Records Listing Service POBox 10150 1049 Second Street Terra Bella CA 93270-0150 Fairfield CA 94533 daughter 241 7042, 209 535 5722 Larry Rollick Leslie W Sparks Larry's Publication W & D Publishing 2162 Hampton Road POBox 1808 Livermore CA 94550 Novato CA 94948 707 775 4039 Richard Soos John Cavanaugh Electronic Money Tree Caveman Business Developments 2745 Monterey Hwy #76 POBox 251 San Jose CA 95111-3129 Eureka CA 95502 Al Galasso Book Dealers World Mail Order Marketing Showcase POBox 606 130 E. Main Str. Cottage Grove OR 97424 Medford OR 97501 541 942 7455 Robyn Marie Hormel David Aronov R.M.H. Opportunities Alternet News 4615 Takilma Rd 15127 NE 24th #103 Cave Junction OR 97523-9728 Redmond WA 98052 541 592 4236 Steve C J Higgins Bizshop; Mailorder Profits Mag. 2305 Acadia Ct 1713 E. 3rd. Str Puyallup WA 98374-1314 Port Angeles WA 98362 Vytautas Jurksa Val Pawluk Liepu 22-6 Home Biz Kaunas, Garliava 2819A Center Str N 4316 LITHUANIA Calgary AB T2E 2V7 403 7770385fax 0389voice Chief Dr. Mbe Global Advertiser POBox 2088 Calabar NIGERIA WST AFRICA