"The Lightning Speed Internet Sales Success Course"
          
                                  LESSON #11

                             © 1997 B.S.A. / F.M.
                    http://web.idirect.com/~bsa/index.htm
                       _______________________________

                                  THE TOPIC:
         
          How to find up to 500 (or even more) newsgroup messages 
          for any topic ... and use those messages to gather 
          material, ideas and customers.          

                                 THE ANSWER:

          The short answer: Go to www.dejanews.com and type a word 
          or phrase into the search line for "Finding Messages". 
          This is the most incredible way I have found to collect 
          email addresses. Be careful using them though!  

          The long answer (excerpt from The Future Media New 
          Technology Marketing Letter, for which you can get a FREE 
          subscription by sending an email to scovert@accel.net with 
          the word SUBSCRIBE in the subject line): 

          Have you got a guru in your field, that you would love to 
          follow in the footsteps of? Great. Because I did something 
          last night that I'm quite proud of.  

          You see, there's somebody who's very emphatic about 
          Internet newsgroup advertising, but I know if I asked him 
          to tell me what newsgroups he advertises in, he'd tell me 
          to get lost. OK, I can respect that. It's HIS karma, not 
          mine.  

          But I figured out a way to find out exactly what 
          newsgroups he advertises on - not to mention the messages 
          he is sending, which are surely tried and proven.  

          All you do is go to www.dejanews.com and in the search 
          field for "Find related messages" type in the name or 
          company name of your guru. You will be given search 
          results that will tell you exactly what newsgroups he 
          advertises on.  

          Then all you do is make a note of those newsgroups and 
          send your messages to them.  

                            ANOTHER IMPORTANT TIP:

          It might seem disappointing to post a message to multiple 
          newsgroups and get no response. But look at the facts.  

          How long does it take you to post a message to 20 news-
          groups? 120 seconds? Maybe only 60 seconds, right? That 
          includes opening up Notepad or Write or Wordpad or 
          whatever, selecting all the text (for your message), 
          Copying it to the clipboard (or Mac's equivalent), opening 
          up your newsgroup program, pasting in the message, 
          selecting the newsgroups, and sending it.  

          And you can use the SAME text file over and over, varying
          the headline (subject line).

          (You DO have all your standard salesletters in text file 
          format somewhere on your hard drive, right?) 

          This being the case, how much would you like to be paid 
          per hour? $200 sound good? If it does, then you have to 
          realize that even if it takes 30 posts spaced out every 3 
          or 4 days, newsgroup message posting will be profitable 
          even if it only generates $200 every 30 attempts. I'm 
          quite sure a lot of people squirm away from newsgroup 
          advertising once they don't make $1000's off their initial 
          attempt. They know the Halbert stories and the Kennedy 
          stories and the Myers stories and the Abraham stories and
          they wonder "how come I'm not making millions$ overnight?"

          Some such people go back to fixing pipes or flipping 
          hamburgers or whatever, which pays almost NOTHING per 
          hour.  

          Now of course you want more than $200 profit returned from 
          a couple of months' worth of newsgroup advertising. My 
          point was just that since newsgroup posting is free and 
          can be done with a couple of minutes of effort every 
          couple of days, you should JUST DO IT!  

          Remember the basics of salespersonship when you do your 
          postings. The headline summarizes the offer in a 
          tantalizing way. The body lists benefits benefits and more 
          benefits. At the end list your email address and phone 
          number and your full name. Be open to the world, not 
          closed, if you want to be in business, remember?